Ampergram

Opinion & Analysis

Engagement Over Efficiency: Why Big Tech's Power Numbers Don't Add Up

Tech giants publish sustainability reports with carefully curated efficiency metrics, but independent analysis tells a more complicated story. This opinion piece examines the gap between corporate energy claims and measurable reality, and argues that the industry's obsession with engagement growth is fundamentally incompatible with the efficiency targets it publicly champions.

Oct 12, 2026

Power Systems & Digital Analytics

Quantifying the Current: What Your Daily Scroll Is Really Costing the Grid

Every like, share, and video stream draws measurable power from an infrastructure most users never consider. This investigation breaks down the kilowatt-hours behind your social media habits and equips technically minded readers with the frameworks to audit their own digital energy footprint—down to the post.

Oct 12, 2026